Fifty years ago, most of the words heard by an American were personally spoken to him as an individual, or to somebody standing nearby. Only occasionally did words reach him as the indifferentiated member of a crowd - in the classroom or church, at a rally or circus. Words were mostly like handwritten, sealed letters... Today, words that are directed to one person's attention have become rare.
When Ivan Illich made this observation over thirty years ago, he was pointing out something obvious, but most probably completely unconsidered. I doubt if, for most of us, there is any way back to human communication that is predominantly an expression of membership in particular families, communities and churches, rather than membership in a nation-state, a monolithic dead culture, or a media church.
There has always been an important place for some forms of undifferentiated communication such as sermons, speeches, or public music or drama. The world can't get along without these things, nor would I want to see it try. That doesn't make the poverty of our situation any less obvious or painful, though.
We do this to ourselves and to others consciously but not quite deliberately. My son asked me for an mp3 player. He's seen that earbud hanging out of my ear and known that I was engaged in my curious one way conversation with the wider world that he wants to enter. It's not a world I'm really proud of, where everything including the making of music is left to the professionals catering to their dependents. Mp3 players replaced cd players, which replaced cassette players. . . all of which replaced the guitar - except for the one in the hands of the professional player.
Sitting here with the computer, trying to keep this short, I'm wondering if I'm not the hypocrite right at the moment. But I want to think this through in a conscious and deliberate way and typing it out seems to settle the vagaries of my thought.
We've all become convinced that we need all this media input. The question of how we arrived at such a conception of our needs is not a puzzling question, because we all recognize that in this we've been targets of the marketers. But the sheer volume of it, and the endless nature of it lead me to resonate again with Illich's description of it as "disabling market intensity." Our communication tools, which claim to enable and empower, tend instead to disable us because they are created to standardize our responses as dependants upon market commodities. There is simply no money in private conversations, no way to valuate them in the marketplace.
This pervasive monetizing impulse both captures and appalls us. We don't seem to be able to escape it, though we fear it might be our duty to try. We simply can't speak for very long, or very meaningfully, about those things which ought to be valued in terms other than money. That seems to be some sort of sentimentalism, romanticism, or possibly the domain of religion or mystery, definitely the stuff of very short conversations. The one exception is when advertisers perversely and successfully persuade us to project these non-monetized values onto our purchases. Priceless.
Friendliness, what Illich likes to call conviviality, is not really that when your friend is just feigning pleasant small talk until he can close a sale. The vast majority of all the communications we receive are just like that, as if everyone was in Amway. I think we all know that our modern corporatized market is not based upon friendship or relationships that are real apart from the monetizing of the market itself.
This has a debilitating effect as people attempt to supply one another's needs personally, either in the form of uncompensated labor, or especially in trade. What should be very natural to friends - exchanging value for mutual benefit - has become the domain of the professionals who lie to us daily, telling us they know us, care about us, and want to help us. The offer of personal trade with a friend becomes tainted with the stain of the media-marketers constant lying. We are conditioned to feel the shame that we know they should feel whenever we make offers to personally provide the needs of another. Even words such as this will put some people on guard. But relax, I'm not going to hit the "Monetize" tab on the blogger toolbar.
An active woman who runs a house and brings up children and takes in those of others is distinguished from a woman who 'works', no matter how useless or damaging the product of this work might be. Activity, effort, achievement, or service unmeasured by professional standards threatens a commodity-intensive society.
At the same time, we don't feel very comfortable using our own energy and resources to provide for our own needs and those of our families. We often can't attach a dollar value to this sort of work that justifies it in the eyes of our neighbors. We feel almost guilty not supporting the great machine that provides all this stuff that the great machine has convinced us we need. Making ones own goods can be no more than the occasional curious hobby, and those who engage in any serious attempts at self-provision are regarded as backward isolationists, or subverters of the economy. To the latter I plead guilty.
The disabling of the citizen through professional dominance is completed through the power of illusion.
The people with the microphones and cameras get to define for us, really create for us, both the problem and the solution they wish to either sell to us in the market, or tax us for in the government realm. I doubt anyone can name one "problem" that business or government is engaged in solving that they haven't created through the media. We're made helpless to solve any problem by ourselves, and if we resist the help that is offered, we are alienated, mocked, or even fired or arrested.
So small a thing as restoring personal words seems a powerless response on the surface, but I suspect it is a thing feared more than armies by the people who profit by creating dependance on their words alone. In the world of limited time, the restoration of personal words means that the experts, the problem creator/solvers, the salesmen, and the politicians can't find the equal time they need to activate our response to their created needs.
Speaking directly to people and listening to words directed only at me are skills that are now harder to recover than they should be. My mind is used to wandering as the media blather drones on, and my words often mimic their manipulative speech patterns. But, just as personal words have been sqeezed out of our limited time by the professional mass communicators, re-learning the use of personal words can squeeze mass communication back into it's appropriate space.
I find it hard to imagine a world where that has happened, but I feel sure it is a place I would want to live.
'Man shall not live by bread alone, but by every word that proceeds from the mouth of God.'"